What’s Included
Talent Strategy and Sourcing
Campaign Architecture
Contract and Rights Management
Performance Tracking
Paid Amplification
Germany's Most Recognised Influencers. In Our Portfolio.
Influencer marketing at the level Round the Clock operates is a fundamentally different proposition from what most agencies offer. We do not source creators from public databases or represent talent we have never worked with. Our influencer portfolio has been built over years of direct relationships with the most established, most trusted, and most commercially effective creators in Germany and across Europe.
These are household names in their categories. Audiences that have followed them for years. Engagement rates that hold because the trust is real. And conversion data from previous campaigns that we can show, not describe.
For brands entering or scaling in the DACH market or the wider European e-commerce space, the question is not whether influencer marketing works. It is whether you have access to the talent that makes it work at scale. Round the Clock removes that question entirely.
Reach Is a Starting Point. Revenue Is the Destination.
The influencer marketing industry spent its first decade optimising for the wrong things. Follower counts that do not reflect real audience quality. Engagement rates inflated by comment pods. Reach figures that include markets the brand has no commercial interest in. These are the metrics an agency shows when it cannot show revenue.
Round the Clock was built on a different philosophy: every creator collaboration is a commercial investment and is evaluated as one. Before we brief a single creator, we define the conversion architecture around the campaign. Where does the audience go after seeing the content? What is the path from view to purchase? What does the retargeting layer look like? How does the organic post connect to the paid amplification?
This thinking is what separates campaigns that look impressive in a deck from campaigns that appear in a client's revenue report. Our clients see both. Most only get the deck.
From Brief to Live. What Every Influencer Engagement Looks Like.
Every influencer campaign at Round the Clock follows a defined process. It does not vary regardless of campaign size or creator tier.
It begins with an objective definition and budget allocation. We do not accept briefs that say "increase awareness." We define what awareness means in measurable terms: reach within a specific demographic, follower growth on a specific channel, traffic to a specific product page, or conversion within a defined attribution window.
From there we move to talent identification. We pull from our established portfolio first, cross-referencing creator audience data against the brand's target market. Where the brief requires talent outside our immediate portfolio, we source from our extended network using verified audience analytics, not platform follower counts.
Once talent is selected, we produce the creative brief in collaboration with the brand team and present it to the creator. We negotiate usage rights, posting schedule, and exclusivity terms. We review all content before it goes live. We run the paid amplification layer in parallel with the organic posting window. And we close every campaign with a performance report tied to the objectives agreed at the start.
Who This Is For
Brands launching in Germany or European markets that need immediate credibility and reach with a precisely defined audience. Brands running influencer programmes that are producing coverage without conversion. Brands that want access to top-tier German and European creator talent without spending months building the relationships themselves.
Brands that want a single Instagram post with no measurement framework, no paid amplification, and no conversion architecture are not the right fit for Round the Clock. We work with brands that take influencer marketing as seriously as we do.
Every Channel. Every Market. One Agency.
Performance marketing, influencer marketing, social media, Google Shopping, TikTok, Snapchat, and Meta advertising executed across Europe and the GCC for brands operating at scale.
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